Margaret, tell us about your background and what led you to start the business.
The company was founded with the development of our net relief muzzle, which was initially designed to help my horse Timmy. He suffered from headshaking, which is a poorly understood syndrome. I applied my previous experience of working in beauty and personal care product development to the development of this muzzle, which has been clinically proven to improve 79% of sufferers.
Tell us about the company ethos of Equilibrium Products
Our focus has always been to provide robust products that really make a difference to fellow horse owners. The well-being of the horse is our priority when we design our products.
|Trizone open-fronted boots|
Our products include leg protection, sun and fly protection and an award-winning massage and magnetic therapy range. Our products have quite unique attributes and all are scientifically tested.
What new products do you have in the pipeline?
In 2014 we launched Munch, a range of healthy snacks that have added benefits. Our next launch will be a streamlined bell boot with a fantastic fit as part of the Stretch & Flex range
|Margaret and her beloved horses|
I used to compete a lot, but with the growth of the business I don't have the time to compete as seriously as before. I still love hacking and schooling my horses, who live at home with me and my husband. I currently have 5 horses, including Timmy who is now 21, plus a 5-year old mare and two retired racehorses.
Equilibrium Products supports many initiatives to help both professional and amateur riders across equestrian sport. Why did you get involved with IWMT?
We first got involved just after Ian's battle with cancer. He and Kathryn were local to us and I knew them both having been fellow liveries in the past. It gives the team here great pleasure to support Kathryn and this worthy cause.
Kathryn White is owner and director of Cathean Ltd Medical and Copy Writing Services. She is a published medical, copy and equestrian writer with a passion for creating compelling text in collaboration with her clients. Her customers include pharmaceutical, healthcare and equestrian businesses across the world.